Advanced SEO Training

Digital Marketing Master’s

₹18,000.00

₹28,000.00

Duration :8 weeks
Batch Size :10 Students
Language :English/Hindi

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Instructor

Rajesh Goutam

Digital Marketing Master’s

8 weeks

All levels

15 lessons

0 quizzes

0 students

Overview
Curriculum
Instructor

Our Digital Marketing Training Program is designed to provide comprehensive knowledge and practical skills required to excel in the rapidly evolving field of digital marketing. Whether you’re a marketing professional seeking to enhance your digital marketing expertise or an aspiring marketer looking to enter the industry, this program will equip you with the necessary tools and strategies to succeed.

Course Outline:

Module 1: Basics of Digital Marketing

Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation

Module 2: Analysis and Keyword Research

Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project

Module 3: Search Engine Optimization (SEO)

Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding The SERP
Google Processing
Indexing
Crawling

Module 4: On Page Optimization

Domain Selection
Hosting Selection
Meta Data Optimization
URL Optimization
Internal Linking
301 Redirection
404 Error Pages
Canonical Implementation
H1, H2, H3 Tags Optimization
Image Optimization
Landing Page Optimization
No-Follow and Do-Follow
Creating XML Sitemap
Robot.txt

Module 5: Off Page Optimization

Link Building Tips & Techniques
Difference Between White Hat And Black Hat SEO
Alexa Rank, Domain
Directory Submission
Social Bookmarking Submission
Search Engine Submission
Article Submission
Image Submission
Video Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Business Listing
Blog Commenting
Citations
Profile link creations
Info-graphics Submission

Module 6: SEO Updates and Analysis

Google Panda,
Penguin,
Humming Bird Algorithm
Google Penalties
SEO Tools For Website Analysis And Optimization
Competitor Website Analysis And Backlinks Building
Backlinks Tracking, Monitoring, And Reporting

Module 7: Local Business & Google Mapping

Creating Local Listing in Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews

Module 8: Google Ads or Pay Per Click Marketing (SEM)

Introduction To Online Advertising AndAdwords
Adwords Account And Campaign Basics
Adwords Targeting And Placement
Adwords Bidding And Budgeting
Adwords Tools
Opportunities
Optimizing Performance
Tracking Script
Performance Monitoring
Reports

Module 9: Social Media Optimization (SMO)

Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook, LinkedIn,YouTube, Twitter, Instagram
Hashtags
Image Optimization

Module 10: Social Media Marketing (SMM)

Facebook Optimization
Fan Page Vs Profile Vs Group
Creating Facebook Page For Business
Increasing Fans And Doing Marketing
Facebook Analytics
Facebook Advertising And Its Types In Detail
Creating Advertising Campaigns,
Payment Modes
Introduction To Twitter
Creating Strong Profiles On Twitter
Followers, ReTweets, Clicks,
Conversions, HashTags
LinkedIn Optimization
What Is LinkedIn?
Individual Profile Vs. Company Profile
Branding On LinkedIn
Marketing On LinkedIn Groups
Tools & Techniques

Module 11: Google Analytics

Getting Started With Google Analytics
Navigating Google Analytics
Real-Time Monitoring
Audience
Traffic Sources
Behaviour
Content
Visitors
Live Data
Demographics

Module 12: Webmaster Tools (Google Search Console Tools)

Adding site and verification
Setting Geo-target location
Search queries analysis
Filtering search queries
External Links report
Crawls stats and Errors
Sitemaps
txt and Links Removal
HTML Suggestion

Module 13: Knowledge about Website

Creating A Simple Website For Your Business

Module 14: YouTube Marketing

Youtube Channel Creation & Optimization
Youtube Content Creation & Posting
Youtube SEO

Module 15: Placements Support

LinkedIn Profile Building
Resume Making
Job Interview Preparation

What our Students Says

Priyanka Verma

2023-08-26

Studying at Digital Describe with Rajesh sir was excellent experience, I was studying in a batch. The support staff is also amazing they always reach to help out. I felt that It is definitely the best digital marketing institute in Jaipur. You can get hands on experience on topics. If you are planning to learn digital marketing you may opt the digital describe.

nandesh jat

2023-08-17

The best institute of digital marketing in Jaipur. Teachers are very knowledgeable and supportive. If you want to learn some skill for your future, then definitely visit here.

Shweta Pareek

2023-08-16

Perfect place for Learn..

Rahul Gurjar

2023-08-07

Best institute for digital marketing course

Pitamber Mal

2023-08-05

Highly recommendable Digital Marketing Course in Jaipur as this Institute provides complete practical digital marketing training and very supportive trainers who are always keen to guide you personally.

Phani Maiya

2023-08-05

I'm happy to write a review on Digital Marketing Paathshala for Digital Marketing Classes in Jaipur. Based on my experience, I can confidently say that Digital Marketing Paathshala is an excellent choice for anyone looking to gain expertise in Digital Marketing.

Palanivel Mahishya

2023-08-05

Digital Marketing Paathshala Provide best digital marketing courses in Jaipur with affordable fees. They gives you their personal attention and clear all doubts.