Best Digital Marketing Institute in Jaipur | Digital Marketing Paathshala
Digital Marketing Master’s
₹28,000.00
₹22,000.00
Overview
Our Digital Marketing Training Program is designed to provide comprehensive knowledge and practical skills required to excel in the rapidly evolving field of digital marketing. Whether you’re a marketing professional seeking to enhance your digital marketing expertise or an aspiring marketer looking to enter the industry, this program will equip you with the necessary tools and strategies to succeed.
Course Outline:
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow and Do-Follow
- Creating XML Sitemap
- Robot.txt
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Citations
- Profile link creations
- Info-graphics Submission
- Google Panda,
- Penguin,
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
- Creating Local Listing in Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
- Introduction To Online Advertising AndAdwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Opportunities
- Optimizing Performance
- Tracking Script
- Performance Monitoring
- Reports
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, LinkedIn,YouTube, Twitter, Instagram
- Hashtags
- Image Optimization
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Traffic Sources
- Behaviour
- Content
- Visitors
- Live Data
- Demographics
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- txt and Links Removal
- HTML Suggestion
- Creating A Simple Website For Your Business
- Youtube Channel Creation & Optimization
- Youtube Content Creation & Posting
- Youtube SEO
- LinkedIn Profile Building
- Resume Making
- Job Interview Preparation